Innovation | Reliability | Creativity

Smart creative
web development,
trade show exhibits &
organizational branding

Combining creativity & technology to deliver identity, website, and package design solutions.

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Close-up of a tablet screen showing the dictionary definition of the word design

who we work with

Carved stone City Hall lettering above a municipal building entrance arch

Government Agencies

Agencies and authorities can engage us directly as a certified MWBE through discretionary purchasing, and prime contractors rely on us as a proven subcontractor toward MWBE participation goals.

Working with government →
Marketing team reviewing brand layouts and color palettes around a table in a loft office

Corporate Marketing

Established companies come to us for brand identity, accessible web development, content, and the print and production work that carries a brand into the world.

Our services →
Crew assembling a custom two-story trade show booth on an exhibition floor

Exhibit Design & Production

Exhibits designed and produced by one team, from concept and environmental graphics through the booth on the floor.

Exhibit work →

about etched

Etched is a woman-owned New York agency with 17 years of delivering design that works. We combine strategic thinking with craft, whether that’s a website, a brand identity, packaging, or a 40-foot trade show booth.

Our principals bring over 60 years of combined experience to every engagement, and they are the ones who do the work.

17Years in business
60+Years combined experience
100sOf launches
WBE Certified · NYS & NYC WCAG 2.1 AA Compliant

featured work

Comprehensive Food Safety e-learning website built by Etched

Web

Rentokil

Two websites for a global enterprise, corporate and e-commerce e-learning, built and maintained, plus ongoing marketing.

View case study →
Sports Illustrated Nutrition retail gondola display with category signage and product lineup

Branding

Sports Illustrated Nutrition

Go-to-market for a marquee brand: identity, packaging, and retail assets alongside custom Shopify e-commerce.

View case study →
SEE Nutrition circular island trade show booth 3D design

Exhibit

SEE Nutrition Exhibit

A circular island booth designed in 3D and produced for the show floor, built to draw qualified traffic.

View exhibit work →

View all work

trusted by

A selection of the brands our team has served.

  • Airborne
  • Atlantic Records
  • Bed Bath & Beyond
  • Bijan Perfume
  • Bristol-Myers
  • Buy Buy Baby
  • Canon
  • Christopher Radko
  • Columbia
  • David Tutera
  • Disney
  • Dominos Sugar
  • Everlast
  • Greens First
  • Hale & Hearty
  • Jonathan Adler
  • Kellogg’s
  • Major League Baseball
  • Motorola
  • National Geographic
  • Natures Bounty
  • Omne Diem
  • Palm Bay International
  • Pantone
  • QVC
  • Red Mango
  • Rentokil
  • SEE Nutrition
  • Sports Illustrated Nutrition
  • Symbol Technologies
  • Warner Home Video
  • Waverly
  • Weight Watchers
  • Wild Planet Foods
  • Wise Choice Medicine